Anticipation for the Wayward Pines TV series had Amazon Publishing rushing to get the book onto Kindle screens before the show hit the air. So in a jiffy, a campaign was born:
Binge the Book. Watch the Show.
From social engagement, to event activation and directly to digital storefront, we not only got all kinds of fans binge reading, we got them binge talking, binge sharing and of course, binge watching.