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John Knecht

Creative Director / Film Director / Writer / Brand Builder

  • Home
  • Print & Film
  • Social
  • Director's Reel
  • About
    • Bio
    • CV

John Knecht

jscotlandk@me.com

https://www.linkedin.com/in/thejohnknecht/

BIO

Throughout my career, I’ve written, creative directed and film directed campaigns across nearly every major media platform - from global ad campaigns to episodic branded content to product introductions for brands including Apple, Meta, Michelob, HP, AstraZeneca, Adidas and more. My background uniquely blends creative leadership with hands-on production experience, allowing me to bridge the gap between big-picture storytelling and precise execution. Lately, the work that matters most to me is the work that helps people: Pandemica for ONE.org, deployed by the World Health Organization, and the Cannes Grand Prix-winning Michelob Organic Farming campaign “Contract for Change.”

As a Creative Director and Film Director, I’ve overseen everything from concept development and scripting to live-action directing and post-production. I’ve run high-stakes sets, managed cross-disciplinary crews and delivered award-winning work under tight deadlines and varying budgets.

I’m comfortable directing talent - from celebrities to star athletes to CEOs - and thrive in agency, corporate and production environments. Leading teams, managing client relationships and navigating new digital formats all come down to one thing: making work people actually want to watch and share.

My work has been recognized with two Cannes Grand Prix, a Cannes Titanium Lion, BAFTA honors, multiple D&AD Pencils, One Show Pencils, British Arrows, Effies and other strange and shiny acronymic accolades. But perhaps my favorite award of all was being tapped to direct FunnyOrDie’s first-ever internet movie, a raucous comedy that garnered millions of fans worldwide. Or maybe my favorite awards are the ones I give judging the National PTA Reflections Film Production contest, witnessing the creativity, hope and talent of the next generation of storytellers. Closer to home, I’ve been proud to lend my craft to causes like the LuMind Foundation and Northwest Center.

I currently live on an island near Seattle with my wife, our two wildling sons, a dog, a cat and a bunch of ridiculously tall trees.

Phew.